VOD experience within a templated framework

ITV Hub (formerly ITV Player) app on Roku and Sky's NowTV set-top boxes was designed around the existing and familiar Roku templates. The structure was kept as flat as possible providing a fast and intuitive route to the video. All episodes of a show can be quickly accessed from any individual episode.

© copyright ITV. Designed at ITV with numerous ITV team members deserving credit.


Initial sketches: sitemap and draft wireframe


Annotated sitemap and wireframe

Visual design


Catch-up video's overlays


Simulcast video's "All Live Channels" overlay 


Channel pages with simulcast


Simulcast video's "Now & Next" overlay